Why am I speaking at Dreamforce about demand-driven workforce development. Once a year, our technology partner, Salesforce.com puts on their annual user conference, Dreamforce.
This year, they are expecting 150,000 or more attendees, with the entire downtown San Francisco turned into a giant technology festival put on by Salesforce. Even the homeless get free Salesforce emblazoned backpacks.
Workforce Development is entering a transformative era, where serving business is just as important as serving job seekers (businesses will hire your job seekers) and cross agency collaboration (economic development, workforce development, technical colleges) will be critical to driving real impact.
Even more transformative will be the way technology will impact workforce development. Unfortunately, many government and non-profit agencies are struggling to keep up with technology. Many agencies rely on outdated systems to track workforce development programs under WIA and TANF. Excel spreadsheets are used to track employers and job openings and cumbersome state systems are inflexible and don’t share data.
That is why I am speaking at Dreamforce. Cloud, Social and Mobile technology are transforming business and government at a faster rate than ever before. Job seekers are leveraging technology to learn new skills, network in their industry and find jobs and employers are leveraging technology to search, hire, on-board and train new employees. The reality is fast moving startups and entrepreneurs are creating the next great idea or technologies that will forever change workforce development.
CRM (customer relationship management software) will replace Case Management software and will play a pivotal role in a future demand-driven, interconnected workforce development system.
I believe CRM software will eventually replace the traditional Case Management software for a few reasons:
Case Management software is focused on managing cases while CRM is focused on managing relationships. Job Seekers and Businesses are not cases. They are complex individuals or groups of individuals with complex needs. They don’t want to be treated like they are at the DMV.
CRM is collaborative and leverages the power of many. Workforce Development is becoming more collaborative, and the traditional agency boundaries are breaking, being replaced with collaboratives. These collaboratives need tools to allow for the exchange of ideas and information.
The primary computing device for job seekers and employers has become their mobile phone. The standard brick and mortar one-stop job center will be replaced with mobile apps, and websites that can deliver these services more efficiently.
Funders want greater outcomes and accountability for their workforce development investments. The word has gotten out to the funding community that technology can significantly drive outcomes. Whether it’s the City of Los Angeles using CRM to help small businesses create jobs, or the Department of Labor’s Workforce Innovation Fund, technology is at the forefront of funders minds when awarding grants. As a recipient of grants you have to be able to leverage these new technologies to deliver service and outcomes to your constituents, faster, smarter, cheaper and better.
So, this is why I am speaking at Dreamforce this year. Launchpad’s mission is to transform workforce development, and launch outcomes through innovation. We believe the formula for successful transformation is having passionate staff, trained on the right processes, and leveraging the right technology tools to drive amazing outcomes. So, if you are planning to attend Dreamforce, come check out our session Monday, October 13th @ 3:30 PM.